I always associated schema markup with Google rich results. Now everyone's talking about AI search. Does adding structured data actually make me more likely to get cited by ChatGPT and Perplexity, or is schema purely a traditional-SEO thing that has nothing to do with the AI engines?
It helps both, though indirectly for AI. Structured data doesn't have a direct 'cite me more' dial in the models, but it does two things that matter for AI visibility:
So schema is not only a Google thing anymore. Get Organization and Article right sitewide, add FAQPage where you have real Q&A, and you're helping traditional rich results and AI entity understanding at once. Our audit's schema module plus the AI readiness score together show you where the gaps are.
'Entity clarity' is the concept I was missing. So it's less 'schema makes AI cite me' and more 'schema makes AI understand me correctly so I'm eligible.' That distinction helps a lot. Tightening up my Organization markup this week.
