Rank Tracker
Track keyword positions in Google over time.
Monitor where you rank for the keywords that matter, by location and device, and watch the trend over time.
What you get
Everything Rank Tracker delivers, out of the box.
Daily/on-demand position checks
Location & device targeting
Trend history & alerts
Project-based organization
How it works
From input to insight in three steps.
Enter your URL or keyword
Point Rank Tracker at any page, domain or search term, yours or a competitor's.
SEO Roger analyzes it
We run the analysis with DataForSEO's live SERP data in seconds.
Get a prioritized report
Read a clear, ranked breakdown of exactly what to do next.
Related tools
More from Rankings & Keywords.
What is Rank Tracker?
Rank Tracker records where your pages sit in Google for the keywords you care about, checked daily across locations and devices. It captures the position, the URL that ranked, and which SERP features were present, so you can see not just that a term moved but what the results page looked like when it did. Checks cost 1 credit per 10 keywords.
How to use Rank Tracker
From signup to shipped fix, this is the whole loop.
- 1Create a free accountSign up in under a minute. No credit card is required, and your first site scan works without an account at all.
- 2Point Rank Tracker at your siteEnter the URL or domain you want to analyze. You can run it on your own site or on a competitor's.
- 3Let it pull the live dataRank Tracker fetches the current state of the page or domain and runs its checks. Most runs finish in seconds.
- 4Read the ranked findingsResults come back ordered by impact rather than by count, so the issue costing you the most traffic is at the top, not buried under cosmetic warnings.
- 5Ship the fix, then re-runApply the recommended change, or let Roger AI draft it for you, then run the tool again to confirm the issue is resolved and track the improvement.
Why Rank Tracker matters
Rankings are the earliest signal you have. Traffic changes show up in analytics days after the fact and are tangled with seasonality, campaigns and attribution. A position change is visible the next morning and points at one page and one query, which is what makes it actionable. Tracking also tells you whether the work you shipped last month did anything.
Search is no longer only Google. ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude answer a growing share of queries by reading the same pages crawlers do, then citing a handful of sources. SEO Roger keeps both audiences in view: the classic SERP and the AI answer, from one workspace.
Who it's for
- In-house SEOs who need keyword rankings and search demand without stitching three tools together
- Agencies and consultants producing client-ready findings, fast
- Founders and marketers who want the fix, not just the metric
Rank Tracker in depth
Location and device matter more than most people expect
There is no single ranking for a keyword. Results differ by country, by city and between mobile and desktop, sometimes dramatically for anything with local intent. Rank Tracker checks the locations and devices you specify rather than a blended national average, which is the only way the number means anything for a business that serves specific places.
SERP features change what a position is worth
Position three above an AI Overview and position three below a local pack, a video carousel and four ads are completely different outcomes. Tracking records which features were present, so a flat ranking with falling clicks has an explanation rather than being a mystery.
How credits work for tracking
A rank check costs 1 credit per 10 keywords, rounded up, with a minimum of 1. So a 25-keyword project costs 3 credits per check. That pricing is per run rather than per month, which means you control cost directly by choosing how often you check rather than paying for a fixed tracking tier.
Reconciling with Search Console
Third-party rank checks and Search Console average position measure different things: one is a sampled check from a specific location and device, the other is an average across every impression you actually received. When you connect Search Console, SEO Roger shows both, and the gap between them is usually explained by location mix and SERP features rather than by either source being wrong.
Rank Tracker questions, answered
How does rank tracking work?
SEO Roger queries real, location-specific search results for each keyword you track and records the position, the ranking URL and the SERP features present. Checks run daily, and the history builds a trend you can compare against changes you made to the site.
How much does rank tracking cost?
1 credit per 10 keywords per check, rounded up with a minimum of 1. Tracking 25 keywords costs 3 credits each time you run a check, so your spend follows how often you actually check rather than a fixed monthly tracking allowance.
Why is my rank different from what I see in Google?
Because what you see is personalized. Your location, search history, device and signed-in state all shape your results, which is exactly why checking manually is unreliable. Rank Tracker queries a clean, location-specific result set, so the number is comparable over time even when it does not match your own browser.
Can I track rankings in a specific city or country?
Yes. Tracking is location-aware, so you can check the cities, regions or countries you actually serve, and compare positions across them. This matters most for local and service-area businesses, where a national average hides the result that pays the bills.
How often should I check rankings?
Daily for a small set of commercially important terms, weekly for a broader list. Checking more often than daily rarely adds signal because results fluctuate naturally, and since credits are spent per check, an over-frequent schedule mostly spends budget on noise.
Does rank tracking cover AI Overviews?
SEO Roger records SERP features including AI Overviews when they appear, so you can see when an AI answer is sitting above your result. For whether an AI engine actually cites your site, the AI Citation Tracker checks that directly against answer engines rather than the classic SERP.
Ready to try Rank Tracker?
Create a free account and run it in minutes, plus 55+ other SEO and AI-visibility tools in the same workspace.