AI Visibility
See if AI assistants mention your brand.
Check whether ChatGPT, Google AI and other assistants mention your brand for the prompts that matter, and what they cite instead.
What you get
Everything AI Visibility delivers, out of the box.
Brand-mention checks across engines
What gets cited instead
Prompt-level breakdown
Track improvement over time
Where you start
AI Visibility before you run it: the inputs it asks for, and nothing else to wade through.
How it works
From input to insight in three steps.
Enter your URL or keyword
Point AI Visibility at any page, domain or search term, yours or a competitor's.
SEO Roger analyzes it
We run the analysis with Claude across the major AI engines in seconds.
Get a prioritized report
Read a clear, ranked breakdown of exactly what to do next.
Related tools
More from AI Visibility.
What is AI Visibility?
AI Visibility checks whether AI assistants mention your brand when someone asks about your category, and what they say. It queries the answer engines with your prompts, records whether you were named, which sources were cited instead, and the sentiment of the mention. A check costs 6 credits and covers multiple engines.
How to use AI Visibility
From signup to shipped fix, this is the whole loop.
- 1Create a free accountSign up in under a minute. No credit card is required, and your first site scan works without an account at all.
- 2Point AI Visibility at your siteEnter the URL or domain you want to analyze. You can run it on your own site or on a competitor's.
- 3Let it pull the live dataAI Visibility fetches the current state of the page or domain and runs its checks. Most runs finish in seconds.
- 4Read the ranked findingsResults come back ordered by impact rather than by count, so the issue costing you the most traffic is at the top, not buried under cosmetic warnings.
- 5Ship the fix, then re-runApply the recommended change, or let Roger AI draft it for you, then run the tool again to confirm the issue is resolved and track the improvement.
Why AI Visibility matters
A growing share of buying research now happens inside an assistant rather than a results page. When someone asks for the best option in your category, they get a short answer naming two or three companies. If you are not named, you were never in the consideration set, and no amount of classic ranking fixes that. This is the first metric that tells you whether the AI layer knows you exist.
Search is no longer only Google. ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude answer a growing share of queries by reading the same pages crawlers do, then citing a handful of sources. SEO Roger keeps both audiences in view: the classic SERP and the AI answer, from one workspace.
Who it's for
- Brands that want to be recommended by ChatGPT, Perplexity and AI Overviews, not just ranked in Google
- In-house SEOs who need visibility inside AI answer engines without stitching three tools together
- Agencies and consultants producing client-ready findings, fast
- Founders and marketers who want the fix, not just the metric
AI Visibility in depth
Being mentioned, being cited and being absent are three different results
An engine can name your brand without linking you, link you as a source without recommending you, or leave you out entirely. Each implies different work: absence usually means a crawlability or entity problem, mention without citation means your pages are not quotable enough, and citation without recommendation is usually a reputation gap.
Sentiment is reported honestly, including when it is unknown
When a brand is mentioned, the mention is classified as positive, neutral or negative. Crucially, a query where the brand was never mentioned is reported as not applicable rather than neutral, and a classification that could not be parsed is reported as unknown. Both would otherwise quietly invent a verdict that the data does not support.
Why answers vary between runs
Generative engines are non-deterministic: the same prompt can produce different sources on different days, and results shift as models are updated. Treat any single check as one sample and the trend across repeated checks as the real signal. That is also why comparing your share of voice against named rivals over time is more useful than a single snapshot.
What to do with a bad result
If you are absent, start with the AI Crawler Matrix to confirm the citation crawlers can reach you at all, since a robots rule can remove you entirely. If you are reachable but not quoted, the GEO Content Analyzer scores the page-level signals that drive citation. If engines cannot tell who you are, Entity SEO and Reputation SEO cover identity and trust.
AI Visibility questions, answered
What is AI visibility?
AI visibility is whether AI assistants such as ChatGPT, Gemini and Perplexity mention or cite your brand when answering questions in your category. It is distinct from ranking: you can hold position one in Google and still be absent from the AI answer above it.
How much does an AI visibility check cost?
6 credits per check, which covers querying multiple engines. It runs on demand only, so nothing polls in the background and you are never billed for checks you did not ask for.
Why do AI engines mention competitors but not me?
Usually one of three reasons. The engine cannot crawl you, because a robots rule blocks the citation crawler. Your pages are not quotable, because the answer is buried and claims are unsourced. Or the engine cannot confidently identify you as an entity, because the schema, profiles and third-party references that establish who you are do not exist. SEO Roger has a dedicated tool for each.
Do results change between checks?
Yes, and that is expected. Generative engines are non-deterministic and are updated frequently, so the same prompt can surface different sources on different days. Read the trend across repeated checks rather than treating one run as final.
Can I track AI visibility over time?
Yes. Repeated checks build a history, and the AI Citation Tracker records per-prompt whether you were cited, mentioned or absent along with the competing sources, so share of voice inside AI answers becomes something you can watch move.
Is AI visibility replacing traditional SEO?
No, it is adding an audience. Answer engines read the same crawlable, well-structured pages search engines do, so the fundamentals overlap heavily. What changes is the weighting: direct answers, sourced claims, entity clarity and reputation matter more when the output is a recommendation rather than a list of links.
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