Fix technical issues
Find and fix crawl, index and Core Web Vitals problems.
Tools for this
The SEO Roger tools we’d reach for first.
Why SEO Roger
Three reasons teams pick SEO Roger for this.
One workspace, no tool-hopping
Everything you need lives in a single project with shared data and a unified report history.
Built for search and AI
Rank in Google and get cited by ChatGPT, AI Overviews and Perplexity, from the same dashboard.
Prioritized, not overwhelming
Every report ranks issues by impact so you always know what to do next.
Fix technical issues: the short answer
Technical SEO is everything that decides whether a search engine can crawl, index and understand your pages: status codes, redirects, canonicals, robots rules, sitemaps, hreflang, structured data and Core Web Vitals. These problems are invisible in a browser but obvious to a crawler, which is why they often go unnoticed until traffic drops. SEO Roger crawls your site the way a search engine does and ranks what it finds by the traffic at risk.
The problem
Technical problems are the most expensive kind of SEO issue because they are silent. A page that returns a soft 404, a canonical pointing at the wrong URL, or a robots rule added during a release can remove a whole section from search, and nothing in the browser looks wrong.
By the time the traffic drop is visible in analytics, the cause is usually weeks old and buried under other changes, which makes it slow and expensive to diagnose after the fact.
Who this is for
- Developers and SEOs sharing responsibility for a large or fast-moving site
- Anyone who just migrated, replatformed or shipped a redesign
- Teams who suspect a traffic drop is technical but cannot prove it
How SEO Roger solves it
- 1Crawl the site the way a search engine doesSEO Roger crawls your URLs respecting robots.txt and rate limits, checking status codes, redirect chains, canonicals, hreflang, sitemaps, indexability and schema across every page it finds.
- 2Get issues ranked by damage, not by countFindings are graded by severity and by the traffic sitting behind the affected URLs, so a canonical error on a money page outranks a hundred cosmetic warnings.
- 3Ship the exact fixEach issue comes with the change to make: the redirect rule, the canonical value, the JSON-LD block or the meta tag. WordPress sites can apply many of them in one click through the companion plugin.
- 4Catch the next one automaticallyScheduled re-crawls and change detection alert you when markup, status codes or indexability shift, so the next release does not quietly cost you a section.
Fix technical issues: questions, answered
What technical SEO issues matter most?
Anything that stops a page being crawled, indexed or understood: blocked resources, noindex left in place, broken or chained redirects, wrong canonicals, missing or invalid sitemaps, and duplicate content. After those, Core Web Vitals and structured data have the largest practical effect.
How do I find out why my traffic dropped?
Compare a fresh crawl against the previous one and look for changes rather than absolutes: URLs that became noindexed, links that broke, schema that disappeared, pages that started redirecting. SEO Roger diffs crawls for exactly this, and cross-references Search Console so you can see which lost pages carried the clicks.
Do I need a developer to fix these issues?
Often not. Many fixes are configuration: a robots rule, a canonical, a meta tag or a redirect. SEO Roger gives non-technical users step-by-step instructions and developers the exact snippet, and WordPress users can apply a large share of fixes directly from the dashboard.
How often should I run a technical audit?
Run one now for a baseline, then after every release or content migration, and on a recurring schedule (weekly for active sites, monthly for stable ones). Scheduled monitoring will tell you when something changes, so the audit is not the only safety net.
Fix technical issues with SEO Roger
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