Every SEO tool you need.
One workspace.
Site audits, domain & backlink research, keyword and rank tracking, plus AI visibility: see if ChatGPT, Gemini and Perplexity cite you. 50+ tools, and an AI strategist that turns every finding into a prioritized plan.
Domain overview · stripe.com
Authority score 73/100
Authority
73
Strong
Organic traffic
3.6M/mo
-7%
Paid traffic
740.1K/mo
Ref. domains
440.4K
Traffic share
<1%
Organic keywords
143.9K
-16%
Paid keywords
30
Backlinks
98.1M
AI visibility
67/100ChatGPT
7 mentions
0 cited · 0 sources
Gemini
13 mentions
0 cited · 9 sources
Perplexity
5 mentions
3 cited · 18 sources
Organic traffic trend, last 12 months
One platform. Every SEO discipline.
55 tools across 9 disciplines — from crawl and rankings to AI visibility, all in one workspace.
From URL to action in three simple steps.
No dashboards to wire up and no data exports to wrangle: SEO Roger takes you from a raw URL to a shippable plan in minutes.
- 1
Connect or enter a URL
Point SEO Roger at any domain or paste a single page. No setup, no tags to install to get your first report.
- 2
SEO Roger analyzes
Our crawler sweeps your pages while DataForSEO pulls live rankings and backlinks, and Claude AI reads every signal.
- 3
Get a prioritized plan
Issues arrive ranked by impact, with the exact fix, the expected traffic gain and a ready-to-ship checklist.
- 4
Fix and track
Apply fixes (one-click on WordPress), then re-run to watch scores climb and rankings move over time.
Your personal SEO analyst, on tap.
Ask Roger AI anything about your sites. It pulls live crawl, ranking and backlink data, runs the analysis and hands back an answer you can ship today.
- “Why did my organic traffic drop 28% this week?”
- “Find the top ranking opportunities under 20 words of content.”
- “Which competitor stole the most keywords last month?”
- “Generate a 30-day technical fix roadmap for /blog.”
I crawled the last 14 days. Three things caused the drop:
- CriticalRobots.txt now blocks
/blogas of Apr 4: 62% of lost sessions trace there. - Warn12 top pages dropped 4+ positions for branded queries. Competitor refresh detected.
- InfoCore Web Vitals regressed on /pricing (LCP 4.1s).
Fix #1 first: recover ~18% traffic. Draft the change?
One workspace. Every SEO tool.
Audits, competitive research, rank tracking, AI visibility and backlinks: switch between them without ever leaving SEO Roger.
Full site audit · acme.com
Overall score, Grade B
1,284 pages crawled · 27 issues
Technical
92
On-page
78
Content
84
Speed
66
Crawl your whole site and score every issue.
Everything you need in one glance.
The SEO Roger workspace unifies crawls, rankings, backlinks and content scoring into a single console, so you always know which page deserves attention next.
Dashboard
Welcome back, Hasnain
Total audits
47
+8 this monthAvg score
82 / 100
Grade BMonitoring
ON
3 projectsPlan
Agency
Unlimited sitesVisibility score · 30 days
82 +6 pts
Priority fixes
3 to do- 4 broken links on /pricingHigh impact
- 7 pages missing a meta descriptionMedium impact
- Slow LCP on /blog (3.9s)Medium impact
Fix with Roger AI
AI answer visibility
Cited in 4 / 5 enginesTechnical SEO
Crawl, status codes, redirects, hreflang, schema and Core Web Vitals.
Open module
Content & Keywords
Keyword research, intent matching, content briefs and thin content detection.
Open module
Rankings & Backlinks
Daily SERP tracking, competitor gaps, DA scoring and link prospecting.
Open module
Actionable reports, not PDF dumps.
Every audit ships with a live, interactive report — crawl health, keywords, backlinks, competitors and AI visibility, each tagged by severity and estimated traffic impact.
Site Health Overview
Avg. score
0+5
Clicks (GSC)
0K
AI referrals
0+10
Pages crawled
0K
Outcomes, not dashboards.
SEO Roger is built around six outcomes every growth and SEO team actually cares about.
Connect a domain and get a full technical scorecard in under 4 minutes. No spreadsheets, no manual crawls.
Broken links, redirect chains, missing schema, hreflang and crawl errors, flagged with the exact fix.
Pages on positions 4-15 ranked by expected traffic gain, so your team ships the change that matters.
See who's ranking for the keywords you want and which pages are pulling their authority.
Thin-content scoring, AI briefs, semantic gaps and on-page recommendations for every URL.
Daily crawls and page-change alerts notify you the moment markup, status codes or rankings drop.
Pay for insights, not seats.
Start free, upgrade when you need it. Every plan includes unlimited users and no contracts.
Free
25 credits / month
Kick the tires with the free toolkit and 50 monthly credits.
Start free- 25 credits / month
- Full site audits & PageSpeed
- Keyword ideas & on-page tools
- Schema, robots & meta studio
- Chrome extension
Starter
150 credits / month
For solo site owners ready to track rankings and links.
Start with Starter- 150 credits / month
- Everything in Free
- Rank tracking & backlink analysis
- Domain & competitor research
- WordPress one-click remediation
Pro
600 credits / month
AI visibility and the full toolkit for serious marketers.
Start with Pro- 600 credits / month
- Everything in Starter
- AI visibility & answer simulator
- AI citation tracker
- White-label PDF reports
Agency
2,500 credits / month
Highest volume, client management and white-label at scale.
Start with Agency- 2,500 credits / month
- Everything in Pro
- Client management & workspaces
- White-label reports at scale
- Priority support
How we help SEO teams win.
SEORoger cut my audit time in half. I used to juggle three different tools to get a full technical picture of a site. Now it's one dashboard. The recommendations are actionable, not generic.
4.8 / 5
Average rating from 5 reviews
Consultants, agencies and in-house SEOs using SEO Roger day to day.
Stay ahead of what's next.
Guides, tools and a community to help you win in search and in AI answers, all free with your account.
Questions, answered.
What does SEO Roger actually audit?
Everything that affects organic performance: technical health (status codes, redirects, sitemaps, robots.txt, schema, hreflang, Core Web Vitals), content quality (thin content, keyword coverage, intent matching, meta tags), rankings (daily SERP positions across locations and devices) and backlinks (new, lost, toxic, DA). Each finding ships with severity, impact estimate and a recommended fix.
How does the audit actually work?
Connect a domain and SEO Roger crawls it the same way Google does: respecting robots.txt and rate limits. We score every URL against 200+ checks, cross-reference live SERP and backlink data, then rank issues by expected traffic recovery so your team knows exactly what to fix first.
Is the AI assistant included?
Roger AI is included on Pro and Agency plans. It's grounded on your live audit, ranking and backlink data, so answers come with citations and recommended fixes you can ship the same day. Starter plans get 5 free queries per month.
Do I need technical knowledge to use it?
No. Every report is written in plain language and explains why an issue matters and how to fix it. Developers get exact code snippets (htaccess, schema JSON-LD, redirect rules): non-technical users get step-by-step instructions and a one-click handoff to a teammate.
How accurate is the ranking data?
We pull SERP data daily from real, location-specific search nodes: not scraped caches. Tracking covers desktop, mobile, 100+ locations and SERP features (AI overviews, featured snippets, image packs, local packs). Position deltas reconcile against Google Search Console when connected.
What happens to my data?
Your data is yours. We store crawl results, rankings and backlink history in encrypted storage and never share or sell it. Delete a project and all associated data is permanently removed within 24 hours. SOC 2 audit in progress; GDPR-compliant by default.
What is AI visibility, and why should I care?
More and more searches are answered directly by ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude, often without a click to your site. AI visibility measures whether those engines mention and cite you when someone asks about your category. SEO Roger tracks it per engine, shows which sources get cited instead of you, and gives you the on-page and entity fixes that make you citable.
How do credits work?
Free tools (site audits, PageSpeed, keyword ideas, schema and robots generators and more) never use credits. Credits are only spent on actions that cost us third-party data or AI calls, like Domain Overview, backlink analysis, rank checks and Roger AI. Every plan includes a monthly credit allowance, unused credits reset each period, and you can top up any time without changing plan.
Can I use SEO Roger for client work?
Yes. Agencies run multiple client projects from one account, and every plan includes unlimited users so your whole team can work without per-seat fees. Pro and Agency add white-label PDF reports you can hand straight to clients, plus client management and higher crawl limits on Agency.
Do you have a free plan or a trial?
There is a free-forever plan, no credit card required. You also get one free site scan before you even create an account. Free tools stay free on every plan, and paid plans start at nine dollars a month with no contract, so you can upgrade or cancel whenever you want.
What is the Chrome extension for?
It puts on-page SEO analysis in your browser: score any page you visit, inspect meta tags, headings, schema and links, and check Core Web Vitals without leaving the tab. Connect your account and you can also run the paid tools, like Domain Overview and rank checks, straight from the extension, metered against the same credit balance.
How is SEO Roger different from other SEO tools?
Three things. It covers the whole surface area in one workspace rather than three subscriptions. It treats AI answer engines as first-class alongside Google, with dedicated AEO, GEO, entity and reputation tools. And Roger AI turns every finding into a prioritized, ready-to-ship plan instead of leaving you with a raw issue list.
Start your first audit today.
4 minutes. Free first report. See exactly where your site is leaking traffic, and the fastest path to recover it.
No credit card. No account needed for your first scan.