Stop guessing about SEO.
Audit, optimize and rank
your site.
SEO Roger crawls your domain in minutes. Surfaces broken pages, content gaps and ranking opportunities. Hands you a prioritized action plan your team can ship today.
Right now SEO Roger is: Auditing acme.com
Site audit · acme.com
Overall SEO score, Grade B
Pages
1,284
+62
Avg position
8.4
-1.2
Backlinks
9.7K
+318
Issues
27
5 critical
Visibility trend, last 12 days
Top issues
Everything you need in one glance.
The SEO Roger workspace unifies crawls, rankings, backlinks and content scoring into a single console — so you always know which page deserves attention next.
Dashboard
Welcome back, Hasnain
Total audits
47
+8 this monthAvg score
82 / 100
Grade BMonitoring
ON
3 projectsPlan
Agency
Unlimited sitesConnected projects
Technical SEO
Crawl, status codes, redirects, hreflang, schema and Core Web Vitals.
Open module →
Content & Keywords
Keyword research, intent matching, content briefs and thin content detection.
Open module →
Rankings & Backlinks
Daily SERP tracking, competitor gaps, DA scoring and link prospecting.
Open module →
Actionable reports, not PDF dumps.
Every audit ships with an interactive report covering crawl health, keywords, backlinks, competitors and on-page issues — each tagged by severity and estimated traffic impact.
Overall audit score
Pages crawled
1,284
Indexed
1,142
Avg position
8.4
Tracked keywords
412
Backlinks
9.7K
Domain rating
62
27 issues found
5 critical14 warnings8 infoEst. recovery: +18% trafficOne platform. Every SEO discipline.
SEO Roger ships with 40+ tools covering the full SEO surface area — from crawl to content to conversion.
Technical SEO audit
Status codes, redirects, broken links, hreflang, robots.txt, sitemaps and Core Web Vitals — all scored.
Content & keywords
Keyword research, search intent, content briefs, density and thin-content detection in one workflow.
Rank tracking
Daily SERP positions across locations and devices, with SERP-feature awareness and trend alerts.
Backlinks & DA
Discover lost links, score domain authority and surface high-quality link prospects fast.
AI recommendations
Roger AI explains every finding, drafts the fix and prioritizes work by expected traffic gain.
Schema & structured data
Generate, validate and deploy JSON-LD for products, articles, FAQs, recipes and more.
24/7 monitoring
Daily crawls and page-change detection alert you the moment rankings or markup break.
Chrome extension
Real-time on-page SEO scoring, schema viewer and meta inspector while you browse.
White-label reports
Branded PDF and shared web reports for clients, with proposal automation and invoicing.
Your personal SEO analyst, on tap.
Ask Roger AI anything about your sites. It pulls live crawl, ranking and backlink data, runs the analysis and hands back an answer you can ship today.
- “Why did my organic traffic drop 28% this week?”
- “Find the top ranking opportunities under 20 words of content.”
- “Which competitor stole the most keywords last month?”
- “Generate a 30-day technical fix roadmap for /blog.”
I crawled the last 14 days. Three things caused the drop:
- CriticalRobots.txt now blocks
/blogas of Apr 4 — 62% of lost sessions trace there. - Warn12 top pages dropped 4+ positions for branded queries. Competitor refresh detected.
- InfoCore Web Vitals regressed on /pricing (LCP 4.1s).
Fix #1 first — recover ~18% traffic. Draft the change?
Outcomes, not dashboards.
SEO Roger is built around six outcomes every growth and SEO team actually cares about.
Run audits instantly
Connect a domain and get a full technical scorecard in under 4 minutes. No spreadsheets, no manual crawls.
Fix technical issues
Broken links, redirect chains, missing schema, hreflang and crawl errors — flagged with the exact fix.
Find ranking opportunities
Pages on positions 4–15 ranked by expected traffic gain so your team ships the change that matters.
Track competitor gaps
See who's ranking for the keywords you want and which pages are pulling their authority.
Improve content quality
Thin-content scoring, AI briefs, semantic gaps and on-page recommendations for every URL.
Monitor 24/7
Daily crawls and page-change alerts notify you the moment markup, status codes or rankings drop.
What SEO teams look like with SEO Roger.
Real numbers from teams that moved from manual crawls and disconnected tools to AI-guided optimization.
Avg position
24.6
Page 3
Indexed pages
61%
Crawl gaps
Time per audit
6 hrs
Manual
Issues fixed
2 / mo
No priority
Avg position
8.4
Front page
Indexed pages
94%
Clean crawl
Time per audit
4 min
Automated
Issues fixed
18 / mo
Ranked by impact
Pay for insights, not seats.
Start free, upgrade when you need it. Every plan includes unlimited users and no contracts.
Starter
One project, the essentials. Perfect for solo site owners.
Start free- 1 project
- 20+ technical SEO tools
- Weekly site crawl
- Schema validator + meta studio
- Chrome extension
Pro
Daily monitoring, AI insights and the full toolkit.
Start 14-day trial- 10 projects
- Full 40+ tool suite
- Daily crawls & ranking tracker
- Roger AI assistant
- Backlink monitoring
- PDF reports
Agency
Unlimited sites, white-label reports and client workspaces.
Talk to sales- Unlimited projects
- Client workspaces & roles
- White-label PDF reports
- Proposal automation
- Priority Roger AI
- Quarterly strategy reviews
Questions, answered.
What does SEO Roger actually audit?
Everything that affects organic performance: technical health (status codes, redirects, sitemaps, robots.txt, schema, hreflang, Core Web Vitals), content quality (thin content, keyword coverage, intent matching, meta tags), rankings (daily SERP positions across locations and devices) and backlinks (new, lost, toxic, DA). Each finding ships with severity, impact estimate and a recommended fix.
How does the audit actually work?
Connect a domain and SEO Roger crawls it the same way Google does — respecting robots.txt and rate limits. We score every URL against 200+ checks, cross-reference live SERP and backlink data, then rank issues by expected traffic recovery so your team knows exactly what to fix first.
Is the AI assistant included?
Roger AI is included on Pro and Agency plans. It's grounded on your live audit, ranking and backlink data — so answers come with citations and recommended fixes you can ship the same day. Starter plans get 5 free queries per month.
Do I need technical knowledge to use it?
No. Every report is written in plain language and explains why an issue matters and how to fix it. Developers get exact code snippets (htaccess, schema JSON-LD, redirect rules) — non-technical users get step-by-step instructions and a one-click handoff to a teammate.
How accurate is the ranking data?
We pull SERP data daily from real, location-specific search nodes — not scraped caches. Tracking covers desktop, mobile, 100+ locations and SERP features (AI overviews, featured snippets, image packs, local packs). Position deltas reconcile against Google Search Console when connected.
What happens to my data?
Your data is yours. We store crawl results, rankings and backlink history in encrypted storage and never share or sell it. Delete a project and all associated data is permanently removed within 24 hours. SOC 2 audit in progress; GDPR-compliant by default.
Start your first audit today.
4 minutes. Free first report. See exactly where your site is leaking traffic — and the fastest path to recover it.