The SEO Roger Blog
Rank higher. Get cited by AI.
Practical SEO and AI-search tactics from the people building SEO Roger — technical audits, content strategy, and how to win in the age of answer engines.
Your first 30 minutes with SEO Roger
New to SEO Roger? Follow this 30-minute walkthrough to run your first audit, connect Search Console, and leave with a prioritized to-do list.
How AI Overviews Actually Pick Their Sources (And How to Become One)
Google's AI Overviews don't just rank pages, they assemble answers from passages. Here's the mechanics of source selection and how to earn a spot.
Core Web Vitals in 2026: What Actually Moves Rankings Now
INP has fully replaced FID, and the thresholds are stricter than most teams realize. Here's how to hit them page by page.
A Repeatable Keyword Research Workflow That Actually Ships Content
Most keyword research dies in a spreadsheet. Here is a five-stage workflow that turns raw search data into a publishing calendar your team can execute this quarter.
A weekly SEO routine using SEO Roger
SEO rewards consistency, not heroics. Here is a simple weekly routine in SEO Roger that keeps rankings climbing without eating your whole calendar.
Getting Cited by ChatGPT: A Practical Playbook for 2026
ChatGPT with browsing and search cites sources every day. Here's how to structure your site so it becomes one of them.
Search Intent and Content Mapping: Matching Pages to What Users Want
Ranking is less about keywords and more about intent. Learn how to classify search intent and map every keyword to the right page type and funnel stage.
Fixing Crawl Budget Waste with Server Log Analysis
Your log files show exactly where Googlebot spends its time. Most of it is probably wasted. Here's how to reclaim it.
How to run a full technical audit and fix the top issues
A practical playbook for running the Full Site Audit, reading the report modules, and fixing the issues that actually move rankings.
The On-Page SEO Optimization Checklist for 2026
A practical, field-tested on-page checklist covering titles, headings, internal links, media, and the structural signals that help both Google and AI engines understand your page.
Structured Data That Actually Earns Rich Results
Most schema markup never produces a rich result. The difference is eligibility, accuracy, and choosing the right type.
What Is an llms.txt File and Why It Matters for AI Search
llms.txt is a simple standard for guiding AI models to your most important content. Here's what it is, what goes in it, and how to publish one.
Updating Old Content: How to Recover and Grow Traffic
Your archive is a goldmine. Learn how to find decaying pages, decide whether to refresh, consolidate, or retire them, and reclaim rankings faster than writing from scratch.
Track your rankings the right way
Vanity rank checks lead to bad decisions. Learn how to set up Rank Tracker in SEO Roger so your data actually guides your strategy.
Robots.txt Mistakes That Can Deindex Your Entire Site
One stray line in robots.txt can wipe you out of search results. Here are the errors that do the most damage and how to avoid them.
How to Analyze Your Backlink Profile Like an SEO Pro
Your backlink profile tells the story of how the web trusts you. Here is how to read the metrics that matter, spot risks, and find opportunities hiding in the data.
AI Crawler Access: GPTBot, ClaudeBot, PerplexityBot and Your robots.txt
The AI crawlers reading your site each have their own user agent and rules. Here's who they are and how to control them without blocking your own visibility.
Make your site AI-search ready in an afternoon
AI answer engines are sending real traffic. Spend one focused afternoon making your site easy for ChatGPT, Perplexity, and AI Overviews to cite.
Earning Links Without Outreach Spam: The Attraction Approach
Cold outreach at scale is dying. Learn how to build linkable assets that earn backlinks naturally, so links come to you instead of you begging for them.
Canonicalization and Duplicate Content, Solved for Good
Duplicate content splits your ranking signals. Canonical tags, when used correctly, consolidate them. Here's the complete playbook.
Fix your WordPress SEO with one-click remediation
Connect your WordPress site to SEO Roger and fix meta tags, schema, redirects, and more in bulk, with undo support and no manual code edits.
Toxic Links and Disavow in 2026: What Still Matters
Google ignores most spam automatically now, so when does the disavow tool still matter? A clear-eyed guide to identifying genuinely harmful links and acting only when you should.
How to Measure AI Referral Traffic in GA4
ChatGPT, Perplexity and Gemini are sending real visitors. Here's how to isolate and track that AI referral traffic inside Google Analytics 4.
JavaScript SEO: How Rendering Decides Whether You Get Indexed
If your content only appears after JavaScript runs, indexing gets slower and riskier. Here's how rendering works and how to de-risk it.