Torn on this. Part of me wants to block GPTBot and the others so they can't train on my content for free. The other part worries that if I block them I vanish from AI answers entirely and hand my visibility to competitors who don't block. What's the actual trade-off here? Curious how others are thinking about it.
Should I block AI crawlers to protect my content, or let them in?
3 Replies
This is exactly the decision Crawler Governance was built to make deliberate instead of accidental. The key insight most people miss: training crawlers and answer crawlers aren't always the same bot, and you can treat them differently.
The trade-off in plain terms:
- Block everything: your content isn't used for training, but you also disappear from AI answers that cite live sources. For most businesses, invisibility is the bigger cost.
- Allow everything: maximum visibility, but your content feeds model training with no attribution guarantee.
- Nuanced (what I'd usually recommend): allow the retrieval/answer bots that drive citations and referral traffic, and make a separate, considered decision about pure training bots.
Use the observe step to see who's actually crawling you and what referral traffic AI is already sending, then set per-crawler policy, then let it synthesize the robots.txt. Decide with data, not vibes.
The 'invisibility is the bigger cost' point is where I landed too. For a content business trying to get discovered, blocking the answer bots is shooting yourself in the foot. I allow retrieval, and I'm still on the fence about training bots.
Didn't even realize the answer bots and training bots could be split. That reframes the whole decision. Allowing the ones that get me cited, thinking harder about the rest. Thanks Devin.