Sharing a workflow that's landing really well with clients. Every month I export the citation tracker trend from /tools/ai-optimization alongside the usual Google rankings, and present them side by side: 'here's your Google visibility, and here's your AI-answer visibility.'
Clients get it instantly. Executives who glaze over at keyword tables suddenly lean in when you show whether ChatGPT recommends them versus their competitor. It reframes SEO from a cost center into 'are we present where buying decisions increasingly start.'
It's also generated genuine upsell conversations — a couple of clients approved bigger content budgets specifically to close AI-citation gaps once they saw the trend line. Pairing it with answer simulation screenshots (competitor named, client not) makes the case for you.
Highly recommend adding this to your reporting if you're an agency. It's differentiated and no other tool in my stack does it as cleanly.