I asked ChatGPT and Perplexity for the best providers in my category and my direct competitor comes up every time. I don't, ever. We're comparable in quality and I outrank them on plenty of Google terms. The AI readiness score in the app gave me a mediocre grade but I don't fully understand what to do about it. Where do I start?
ChatGPT recommends my competitor but never me. How do I get cited?
3 Replies
This is the defining SEO problem of the moment, so you're asking the right question. Google ranking and AI citation are related but not the same game. To get cited:
- Be crawlable to the AI bots. Run the crawler matrix in
/tools/ai-optimization. If GPTBot, ClaudeBot, or PerplexityBot are blocked, you're literally invisible to them regardless of your Google rank. Fix this first — it's binary. - Be quotable. Models extract self-contained, factual statements. Pages that answer the question directly, with clear claims, comparisons, and specifics, get pulled. Vague marketing prose doesn't.
- Build entity presence. Consistent mentions across the web — your name alongside the category, in listicles, reviews, comparisons — trains the model that you belong in the answer set. Your competitor is probably in more of those.
- Publish an llms.txt and get your Organization schema tight.
Start with #1 today; the readiness score should climb as you work down the list. Then use answer simulation to track whether you start appearing.
Number 1 was the gut-punch — PerplexityBot was blocked at the CDN level and I had no idea. Unblocked it and published llms.txt from the generator. Re-ran answer simulation a week later and I'm now showing up in about a third of the queries. From zero. This stuff is real.
Love to see it. From zero to a third in a week just from unblocking and cleaning up — that tells you how many businesses are accidentally invisible right now. Keep feeding the entity-presence side (reviews, comparisons, listicles) and that share will keep climbing. Nicely done.