These two sound like they overlap and I don't want to waste credits running both if one covers it. When would I reach for /tools/domain-overview versus /full-site-audit? I'm coming from a tool that basically only did one big crawl report.
Difference between Domain Overview and Full Site Audit?
2 Replies
Good instinct, they're complementary, not redundant.
Domain Overview is the outside-in view: authority score, organic traffic estimate, top keywords, top pages, keyword gaps versus competitors, position changes, backlinks. It answers "how does this domain stack up in the market?"
Full Site Audit is the inside-out view: it crawls your pages and scores technical health, crawlability, security, indexability, content quality — 11 modules, one health score. It answers "what's broken on my site?"
Workflow I'd suggest: run Domain Overview to understand your position and find opportunity, then Full Site Audit to fix the mechanics that are holding those opportunities back. Both persist to your Analysis History so you can compare across dates later.
Outside-in vs inside-out is the framing that made it click. Running Domain Overview first then the audit. Thanks Amara.