Free vs paid tools in SEO Roger

SEO Roger includes more than 40 tools. Some are completely free, and others spend credits from your monthly balance. This article helps you tell them apart.

Free tools (0 credits)

These tools never cost credits, so you can use them as often as you like:

• Full Site Audit
• PageSpeed
• Keyword Ideas
• Authority
• Domain Tools
• HTTP Status
• Schema generator, Robots generator, .htaccess generator
• Link Checker

Free tools are a great way to explore the platform and handle everyday SEO work without touching your credit balance.

Metered tools (spend credits)

These tools use live data or AI analysis, so each run spends credits:

How to see a tool's cost

Before you run a metered tool, SEO Roger shows how many credits it will spend. Your remaining balance is always visible so there are no surprises.

Credits and plans

Each plan includes a monthly credit allowance that renews automatically:

• Free — 50 credits/month
• Starter ($9) — 150 credits/month
• Pro ($29) — 600 credits/month
• Agency ($79) — 2500 credits/month

If you run out before the month resets, you can buy top-up packs: 100 credits for $5, 500 for $20, or 2000 for $70.

Choosing the right approach

Start with free tools to audit and clean up your site. When you need market data, rankings, or AI-citation insights, spend credits on the metered tools. Upgrade your plan when your monthly usage consistently exceeds your allowance.