Where SEO Roger's data comes from

SEO Roger's insights are only as good as the data behind them. This article explains where that data comes from so you can trust and interpret your reports.

Core data sources

SEO Roger combines two primary sources:

• DataForSEO provides live search data, including keyword volumes, backlink data, rankings, and competitive metrics. This is real, market-grade data rather than estimates.
• Claude AI powers analysis, plain-English recommendations, content drafting, and AI-search simulations. It turns raw data into guidance you can act on.

Together, these give you accurate numbers plus genuinely useful interpretation.

Your connected data

When you connect integrations, SEO Roger enriches reports with your own first-party data:

• Google Search Console — real impressions, clicks, and query data for your site.
• Google Analytics 4 (GA4) — sessions, users, and engagement trends.
• WordPress (via the companion plugin) — your site's content and structure for scanning and remediation.

This first-party data makes recommendations more specific to your site.

Site crawling

Tools like the Full Site Audit crawl your website directly to inspect pages, status codes, on-page elements, crawlability, and security signals. On large or slow sites, pages may be sampled, and the report notes when that happens.

AI-search data

For AI visibility features, SEO Roger evaluates how AI engines can access and cite your content and simulates AI answers. This helps you prepare for search experiences powered by assistants like ChatGPT, Claude, Perplexity, and Google's AI answers.

Why this matters

• Accuracy. Live data from DataForSEO reflects the real market, not guesses.
• Context. Your Search Console and GA4 data ground recommendations in your actual performance.
• Actionability. Claude AI translates complex data into clear next steps.

Interpreting the numbers

Different tools may report slightly different figures because they measure different things or use different sampling windows. Treat metrics as directional and consistent within SEO Roger, and rely on trends over time, visible in your Analysis History, to guide decisions.