Fix: "GA4 not connected"

Seeing "GA4 not connected" means SEO Roger can't currently access your Google Analytics 4 data. This is almost always an authorization issue, not a problem with your site. Here's how to fix it.

Quick fix

1. Open Settings > Integrations.
2. Find Google Analytics 4.
3. Click Connect (or Reconnect).
4. Complete Google's OAuth screen with the correct account.
5. Confirm GA4 now shows Connected.

In most cases, reconnecting resolves the message immediately.

Common causes

• Expired token. OAuth access expires over time; reconnecting refreshes it.
• Access revoked. If you removed SEO Roger in your Google security settings, you'll need to reauthorize.
• Wrong Google account. You may have connected an account that doesn't have access to the GA4 property.
• No property selected. If your account has multiple GA4 properties, make sure the right one is chosen.

Step-by-step checklist

1. Confirm the Google account you're using has access to the correct GA4 property.
2. Reconnect from Integrations and finish the entire consent flow, returning to SEO Roger.
3. After connecting, select the correct GA4 property if prompted.
4. Verify the property has in Google Analytics.

Still not working?

• Try a different browser or disable pop-up blockers so the OAuth window can open.
• Disconnect and reconnect cleanly to reset the authorization.
• Check GA4 directly to confirm it's collecting data; a brand-new property may not have data yet.

Related messages

If you also see "Reconnect Google", it's the same underlying cause. Reconnecting the integration usually clears both. Search Console uses a separate connection, so connecting GA4 does not automatically connect Search Console.

Once GA4 shows Connected and a property is selected, your analytics data will appear in supported reports again.