Roger AI
Your AI SEO strategist: advice, recommendations and action plans.
Roger AI is a senior SEO strategist built into your dashboard. Ask it anything: why traffic dropped, what to fix first, how to get cited by AI, and it answers like a consultant who gets it, then hands you a prioritized action plan. It also powers a 'Get Roger's Action Plan' button on 30+ tools, turning raw results into a do-this-next roadmap. Save conversations as threads and revisit your plans any time.
What you get
Everything Roger AI delivers, out of the box.
Chat with a senior SEO strategist
Prioritized, implementable action plans
“Get Roger's Action Plan” on 30+ tools
Persistent, saved conversation threads
Grounded on your site + knowledge base
2 credits per reply, 3 per tool action plan
Where you start
Roger AI before you run it: the inputs it asks for, and nothing else to wade through.
How it works
From input to insight in three steps.
Enter your URL or keyword
Point Roger AI at any page, domain or search term, yours or a competitor's.
SEO Roger analyzes it
We run the analysis with Claude across the major AI engines in seconds.
Get a prioritized report
Read a clear, ranked breakdown of exactly what to do next.
Related tools
More from AI Visibility.
What is Roger AI?
Roger AI is an SEO strategist you can talk to, grounded in your own site data. Instead of answering from general knowledge, it pulls your live crawl, ranking, backlink and Search Console data into the conversation, then explains what is happening and what to do about it. Replies cost 2 credits, and a structured action plan generated from any tool's results costs 3.
How to use Roger AI
From signup to shipped fix, this is the whole loop.
- 1Create a free accountSign up in under a minute. No credit card is required, and your first site scan works without an account at all.
- 2Point Roger AI at your siteEnter the URL or domain you want to analyze. You can run it on your own site or on a competitor's.
- 3Let it pull the live dataRoger AI fetches the current state of the page or domain and runs its checks. Most runs finish in seconds.
- 4Read the ranked findingsResults come back ordered by impact rather than by count, so the issue costing you the most traffic is at the top, not buried under cosmetic warnings.
- 5Ship the fix, then re-runApply the recommended change, or let Roger AI draft it for you, then run the tool again to confirm the issue is resolved and track the improvement.
Why Roger AI matters
The bottleneck in SEO is rarely data. It is interpretation: knowing which of four hundred findings actually matters this week, and what the fix is. A general-purpose chatbot cannot help, because it has never seen your site. Roger AI answers with your numbers attached, which is the difference between advice you can ship and advice you have to verify first.
Search is no longer only Google. ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude answer a growing share of queries by reading the same pages crawlers do, then citing a handful of sources. SEO Roger keeps both audiences in view: the classic SERP and the AI answer, from one workspace.
Who it's for
- Brands that want to be recommended by ChatGPT, Perplexity and AI Overviews, not just ranked in Google
- In-house SEOs who need visibility inside AI answer engines without stitching three tools together
- Agencies and consultants producing client-ready findings, fast
- Founders and marketers who want the fix, not just the metric
Roger AI in depth
Grounded, not generic
When you ask why traffic fell, Roger AI reads the actual crawl diff, the ranking history and the Search Console data for that window before answering, and cites the numbers it used. That grounding is also the guardrail: answers reference specific pages and figures you can check, rather than plausible-sounding generalities.
From finding to plan
Every major tool has a Get Roger's Action Plan action. It takes that tool's results and returns a sequenced plan: what to do first, why it is first, and what the change looks like. That plan step costs 3 credits, separate from conversational replies, so you only pay for it when you want the structured output.
What it will and will not do
It will explain findings, draft fixes, write meta and schema, prioritize work and answer follow-ups with your data in context. It will not apply changes to your site by itself, except where you explicitly use the WordPress remediation flow. Nothing is written to your site without you choosing it.
Threads persist, so context does not reset
Conversations are saved per account, so you can return to an investigation days later with its context intact rather than re-explaining the situation. That matters most for the slow, multi-week questions, where the useful comparison is against what the site looked like before the change.
Roger AI questions, answered
What is Roger AI?
Roger AI is SEO Roger's built-in strategist: a chat assistant grounded in your live crawl, ranking, backlink and Search Console data. It explains findings, drafts fixes and turns any tool's results into a prioritized plan.
How much does Roger AI cost?
2 credits per assistant reply, and 3 credits for a structured action plan generated from a tool's results. Because it is per use rather than a separate subscription, occasional use costs very little.
How is this different from asking ChatGPT about SEO?
A general assistant has never seen your site, so it can only give generic advice. Roger AI reads your actual crawl results, rankings and Search Console data before answering, and points at the specific pages and numbers behind its conclusion. That is the difference between a reasonable-sounding suggestion and one you can act on today.
Can Roger AI make changes to my site?
Not on its own. It drafts the change and explains where it goes, and you decide. The one place it can write directly is the WordPress companion plugin flow, where you explicitly approve applying a fix.
What can I ask it?
The questions you would ask an analyst: why traffic dropped this week, which pages are closest to page one, which competitor gained the most keywords last month, what a technical finding means, or for a 30-day fix roadmap for a section of the site.
Does it keep my conversation history?
Yes. Threads are saved to your account, so you can pick an investigation back up later with its context intact instead of starting over.
Ready to try Roger AI?
Create a free account and run it in minutes, plus 55+ other SEO and AI-visibility tools in the same workspace.