The SEO Roger Blog
Rank higher. Get cited by AI.
Practical SEO and AI-search tactics from the people building SEO Roger — technical audits, content strategy, and how to win in the age of answer engines.
How AI Overviews Actually Pick Their Sources (And How to Become One)
Google's AI Overviews don't just rank pages, they assemble answers from passages. Here's the mechanics of source selection and how to earn a spot.
Getting Cited by ChatGPT: A Practical Playbook for 2026
ChatGPT with browsing and search cites sources every day. Here's how to structure your site so it becomes one of them.
What Is an llms.txt File and Why It Matters for AI Search
llms.txt is a simple standard for guiding AI models to your most important content. Here's what it is, what goes in it, and how to publish one.
AI Crawler Access: GPTBot, ClaudeBot, PerplexityBot and Your robots.txt
The AI crawlers reading your site each have their own user agent and rules. Here's who they are and how to control them without blocking your own visibility.
How to Measure AI Referral Traffic in GA4
ChatGPT, Perplexity and Gemini are sending real visitors. Here's how to isolate and track that AI referral traffic inside Google Analytics 4.
Structuring Content So LLMs Quote It Verbatim
There's a craft to writing passages that survive AI summarization intact. These formatting patterns make your sentences the ones that get quoted.
Entity SEO and Knowledge Graphs: The Foundation of AI Visibility
AI answer engines think in entities, not keywords. Building a clear entity around your brand is now the highest-leverage SEO work you can do.
FAQ and Schema Markup for Answer Engines: Still Worth It?
Structured FAQ content and schema markup shape how answer engines read your pages. Here's what still works in 2026 and what to skip.
AI Visibility vs Traditional Rankings: What to Optimize First
Rankings and AI citations overlap but aren't the same. Here's how to think about both, and where to spend your effort in 2026.
10 AI Search Trends That Will Define 2026
From answer-first SERPs to citation economics, here are the AI-search shifts every marketer should plan around this year.