The SEO Roger Blog
Rank higher. Get cited by AI.
Practical SEO and AI-search tactics from the people building SEO Roger — technical audits, content strategy, and how to win in the age of answer engines.
A Repeatable Keyword Research Workflow That Actually Ships Content
Most keyword research dies in a spreadsheet. Here is a five-stage workflow that turns raw search data into a publishing calendar your team can execute this quarter.
Search Intent and Content Mapping: Matching Pages to What Users Want
Ranking is less about keywords and more about intent. Learn how to classify search intent and map every keyword to the right page type and funnel stage.
The On-Page SEO Optimization Checklist for 2026
A practical, field-tested on-page checklist covering titles, headings, internal links, media, and the structural signals that help both Google and AI engines understand your page.
Updating Old Content: How to Recover and Grow Traffic
Your archive is a goldmine. Learn how to find decaying pages, decide whether to refresh, consolidate, or retire them, and reclaim rankings faster than writing from scratch.