The SEO Roger Blog
Rank higher. Get cited by AI.
Practical SEO and AI-search tactics from the people building SEO Roger — technical audits, content strategy, and how to win in the age of answer engines.
Core Web Vitals in 2026: What Actually Moves Rankings Now
INP has fully replaced FID, and the thresholds are stricter than most teams realize. Here's how to hit them page by page.
Fixing Crawl Budget Waste with Server Log Analysis
Your log files show exactly where Googlebot spends its time. Most of it is probably wasted. Here's how to reclaim it.
Structured Data That Actually Earns Rich Results
Most schema markup never produces a rich result. The difference is eligibility, accuracy, and choosing the right type.
Robots.txt Mistakes That Can Deindex Your Entire Site
One stray line in robots.txt can wipe you out of search results. Here are the errors that do the most damage and how to avoid them.
Canonicalization and Duplicate Content, Solved for Good
Duplicate content splits your ranking signals. Canonical tags, when used correctly, consolidate them. Here's the complete playbook.
JavaScript SEO: How Rendering Decides Whether You Get Indexed
If your content only appears after JavaScript runs, indexing gets slower and riskier. Here's how rendering works and how to de-risk it.
XML Sitemaps Done Right (and the Errors That Undermine Them)
A sitemap is a discovery tool, not a ranking lever. Build it correctly and it speeds indexing; build it wrong and it wastes crawl budget.
The Site Migration Checklist That Prevents Traffic Loss
Most migration disasters are preventable. This pre-launch, launch-day, and post-launch checklist keeps your rankings intact.