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Practical SEO and AI-search tactics from the people building SEO Roger — technical audits, content strategy, and how to win in the age of answer engines.
SEO Roger
Local SEO
Google Business Profile Optimization: The Complete 2026 Playbook
Your Google Business Profile is often the first impression a local customer gets. Here is how to fully optimize every field to win visibility, clicks, and calls.
Marco Bianchi8 min readJun 25, 2026
SEO Roger
Local SEO
How to Rank in the Google Map Pack
The local map pack captures the majority of clicks for local searches. Here is what actually drives those three coveted spots and how to systematically climb into them.
Marco Bianchi8 min readJun 21, 2026
SEO Roger
Local SEO
Local Citations and Reviews: A Strategy That Builds Trust
Citations and reviews are the trust backbone of local SEO. Here is how to build consistent citations and generate genuine reviews at scale — without cutting corners.
Marco Bianchi7 min readJun 17, 2026