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Practical SEO and AI-search tactics from the people building SEO Roger — technical audits, content strategy, and how to win in the age of answer engines.
Showing results for “google”
How AI Overviews Actually Pick Their Sources (And How to Become One)
Google's AI Overviews don't just rank pages, they assemble answers from passages. Here's the mechanics of source selection and how to earn a spot.
Fixing Crawl Budget Waste with Server Log Analysis
Your log files show exactly where Googlebot spends its time. Most of it is probably wasted. Here's how to reclaim it.
The On-Page SEO Optimization Checklist for 2026
A practical, field-tested on-page checklist covering titles, headings, internal links, media, and the structural signals that help both Google and AI engines understand your page.
Toxic Links and Disavow in 2026: What Still Matters
Google ignores most spam automatically now, so when does the disavow tool still matter? A clear-eyed guide to identifying genuinely harmful links and acting only when you should.
How to Measure AI Referral Traffic in GA4
ChatGPT, Perplexity and Gemini are sending real visitors. Here's how to isolate and track that AI referral traffic inside Google Analytics 4.
Google Business Profile Optimization: The Complete 2026 Playbook
Your Google Business Profile is often the first impression a local customer gets. Here is how to fully optimize every field to win visibility, clicks, and calls.
How to Rank in the Google Map Pack
The local map pack captures the majority of clicks for local searches. Here is what actually drives those three coveted spots and how to systematically climb into them.