Tools for this
The SEO Roger tools we’d reach for first.
Why SEO Roger
Three reasons teams pick SEO Roger for this.
One workspace, no tool-hopping
Everything you need lives in a single project with shared data and a unified report history.
Built for search and AI
Rank in Google and get cited by ChatGPT, AI Overviews and Perplexity, from the same dashboard.
Prioritized, not overwhelming
Every report ranks issues by impact so you always know what to do next.
Site owners: the short answer
Running SEO for your own site means doing it around everything else you do. You do not need a specialist's vocabulary, you need to know which handful of things are actually costing you traffic right now, in what order to fix them, and how to tell whether the fix worked. SEO Roger scans the site, ranks what is wrong by the traffic at risk, and writes each fix in plain language.
The problem
SEO advice aimed at owners is mostly contradictory and mostly generic. One article says publish weekly, another says prune. Neither knows whether your sitemap is broken, whether a plugin update added a noindex tag last month, or whether the pages you already have are two positions away from real traffic.
So the work either stalls or goes to an agency at a retainer that is hard to justify before you know how much is wrong. Meanwhile the problems that actually cost money, the ones a crawler would find in ten minutes, sit there unnoticed because nothing in a browser looks broken.
Who this is for
- Founders and owner-operators running the site themselves
- Small businesses without a marketing hire
- Anyone who has been quoted a retainer and wants to know what is wrong first
How SEO Roger solves it
- 1Start with one free scan, no accountEnter your domain and get a health score with the issues behind it. Nothing to install, no card, and the first scan runs without signing up, so you can see the size of the problem before deciding it is worth your time.
- 2Work a list, not a subjectFindings arrive ranked by the traffic each one puts at risk, with the consequence spelled out. You fix the canonical pointing at the wrong page before you rewrite a meta description, because the list already knows which one matters.
- 3Ask when the fix is not obviousRoger AI reads your actual results and answers in your context: what this issue means for your site, what to change, and what to expect afterwards. It is the part that usually costs a consulting hour.
- 4Let it watch the site for youScheduled re-audits and the email digest tell you when something regresses. Most owner-run sites break silently after a theme or plugin update; this is how you hear about it in days rather than at the next quarterly panic.
Site owners: questions, answered
I have no SEO background. Is this usable?
That is the case it is written for. Every finding says what is wrong, why it costs traffic and what to change, in plain sentences rather than jargon. Where a fix needs a decision rather than a click, Roger AI will talk it through against your own results.
Do I need to install anything on my site?
No. The crawler reads your site the way Google does, over the public web. A WordPress plugin exists if you want fixes applied for you, and a Chrome extension if you want to inspect pages as you browse, but neither is required.
How much of this is free?
The first site scan needs no account, and the free plan includes credits each month plus the tools that run entirely on your own page, such as the on-page checks, heading structure and schema inspection. Only the tools that buy third-party data cost credits.
Is this enough, or do I still need an agency?
For most owner-run sites the technical and on-page work is the majority of the available gain, and that is what this automates. An agency earns its retainer on strategy, content production and link building at scale. Knowing exactly what is broken first makes that conversation cheaper either way.
Site owners with SEO Roger
Create a free account and get started in minutes, no card required.