The SEO Roger Blog
Rank higher. Get cited by AI.
Practical SEO and AI-search tactics from the people building SEO Roger — technical audits, content strategy, and how to win in the age of answer engines.
Your first 30 minutes with SEO Roger
New to SEO Roger? Follow this 30-minute walkthrough to run your first audit, connect Search Console, and leave with a prioritized to-do list.
Google Business Profile Optimization: The Complete 2026 Playbook
Your Google Business Profile is often the first impression a local customer gets. Here is how to fully optimize every field to win visibility, clicks, and calls.
Introducing the AI Visibility suite
Ten new tools that show you how AI answer engines see your site, and give you a clear path to getting cited by ChatGPT, Perplexity, and AI Overviews.
How to Rank in the Google Map Pack
The local map pack captures the majority of clicks for local searches. Here is what actually drives those three coveted spots and how to systematically climb into them.
Structuring Content So LLMs Quote It Verbatim
There's a craft to writing passages that survive AI summarization intact. These formatting patterns make your sentences the ones that get quoted.
XML Sitemaps Done Right (and the Errors That Undermine Them)
A sitemap is a discovery tool, not a ranking lever. Build it correctly and it speeds indexing; build it wrong and it wastes crawl budget.
Crawler Governance: control which AI bots crawl you
A new observe-to-enforce workflow to see which crawlers hit your site, set a policy, and generate the robots.txt and WAF rules to enforce it.
Local Citations and Reviews: A Strategy That Builds Trust
Citations and reviews are the trust backbone of local SEO. Here is how to build consistent citations and generate genuine reviews at scale — without cutting corners.
Entity SEO and Knowledge Graphs: The Foundation of AI Visibility
AI answer engines think in entities, not keywords. Building a clear entity around your brand is now the highest-leverage SEO work you can do.
The Site Migration Checklist That Prevents Traffic Loss
Most migration disasters are preventable. This pre-launch, launch-day, and post-launch checklist keeps your rankings intact.
What's new: Domain Overview gets deeper
Domain Overview now includes four new tabs, per-engine AI visibility, deeper backlinks, and drill-down details, all powered by live DataForSEO data.
Measuring SEO ROI in GA4 Without Fooling Yourself
Organic traffic isn't ROI. Here's how to build a GA4 measurement model that ties SEO to revenue you can defend.
Meet Roger, your AI SEO analyst
Roger reads your audits, explains what matters in plain language, and points you to the fixes worth doing first, powered by Claude AI.
FAQ and Schema Markup for Answer Engines: Still Worth It?
Structured FAQ content and schema markup shape how answer engines read your pages. Here's what still works in 2026 and what to skip.
Connecting Search Console to GA4 for the Full Picture
GA4 shows what people do on your site. Search Console shows how they found it. Link them and you see the whole journey.
AI Visibility vs Traditional Rankings: What to Optimize First
Rankings and AI citations overlap but aren't the same. Here's how to think about both, and where to spend your effort in 2026.
Building a Client SEO Report People Actually Read
Most SEO reports are data dumps nobody opens. Here's how to build one that tells a story and drives decisions.
10 AI Search Trends That Will Define 2026
From answer-first SERPs to citation economics, here are the AI-search shifts every marketer should plan around this year.
Which SEO Metrics Actually Matter (and Which Are Noise)
You're drowning in SEO metrics. Only a handful predict business outcomes. Here's how to tell the signal from the vanity.